How Twitter trends can propel your business on social media

Social media is – by definition – social. We post out content, talk to others and grow our audiences and community. It stands to reason, then, that this may appear like an easier thing to do if you are in a ‘fluffy’ industry. And by fluffy, I mean a cool, fun, active one. The truth […]

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Don’t get stuck in the social media routine – mix it up!

What do you enjoy for breakfast? If I wake up with a sugar craving, I love pancakes with syrup and berries. Most of the time, however, I go for a tried, tested (and loved), healthier alternative: porridge. What I love most about having porridge for breakfast is its ability to keep you full until lunch and […]

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Knowledge is power. Are you leveraging yours on social media?

When it comes to social media and your online and content marketing, knowledge really is power. Why? Because it can be the difference between a thriving online and social audience, and a dwindling one. The most important thing is that you are using it the right way for the right results. You’re bound to be pretty […]

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Google are getting creative on Twitter

I’m sure the headline for this blog will do anything but surprise you. Google are a multi-billion-dollar business, after all, so being ‘creative’ shouldn’t prove difficult with stacks of cash. However, the reason I am mentioning the tech giant is because, in their latest development, Google have used social media in a cool and fun […]

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“Why am I losing followers?”

It’s a question you’re likely to ask if you have been all too successful on social media, to find one day that your fans are decreasing. Like most things in life, there is likely to be a slight fluctuation in your followers as people come and go, but what is it that could be driving […]

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Inject fun into your Twitter feed with polls

There are lots of fancy gizmos and functions that social media offers. For big businesses, utilising these is beneficial because it can tell marketers a lot about their audience, which are often large and very diverse. While, for small businesses, utilising these monitoring and analytical tools is also vital, the way we use these tools […]

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Is Twitter planning to remove its identity?

March 21st 2006 marks the days that Jack Dorsey, Twitter CEO, sent his very first tweet. It wasn’t much to shout about, as you can imagine: just setting up my twttr — Jack (@jack) March 21, 2006 So much has changed since then. Not only have iPhones – and smartphones altogether – been invented and developed […]

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Why Twitter is the winner in the Starbucks v Christmas debate

                  Christmas is fast approaching, and that means it’s time for limited edition coffee cups. Starbucks has caused a furore this year with its – shock horror – plain red cups. Imagine! Just plain red. No nice white Christmas trees, no Santa outlines, no nothing festive at all. […]

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Why Twitter’s heart makes me sad

                  This week Twitter made a massive update and got rid of its ‘favourite’ star, in place of a ‘like’ heart. And I hate it! Twitter was always a cool place. It was satirical and witty and clever, and now it is littered with slushy love hearts. […]

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