Facebook has developed so much in the last 5-10 years, with changes left, right and centre. One of their biggest changes, I think, is to their messaging feature, which now has an app all of its own. Personalised messaging groups have meant quickly keeping in touch with a selected number of people, right from your phone or desktop.
What the development of Messenger has caused, however, is a slight neglect of the Facebook Groups feature. Sure, in some ways, they cover similar ground. But, from a business perspective, I think it’s important to consider the ways Groups can be used to better engage with and build relationships with your customers.
If you haven’t considered Groups already, here are a few cool ways to utilise their powers!
If you’ve just launched a new product, getting feedback is essential for future developments, and to gauge the strengths and weaknesses of the product. By inviting a select number of customers to join in your customer feedback group, you can offer them exclusive promotions in future, or a small gift in return. What’s more, your customers will feel particularly valued, which will reflect well back onto you! It’s a win-win!
Contests and competitions
Everyone loves the opportunity to win free stuff. It’s just human nature. This is particularly the case if it’s free! By creating a contests and competitions, you are asking for your audience to commit a little in order to be eligible for contests. A little give and take doesn’t hurt, especially when you’re giving away free stuff. Plus, since you have a group full of people keen to win your products or services, you can also offer exclusive discounts and offers. Another win-win!
If you’re a big business, keeping track of your customer service can be a task. While there are many ways to go about this, Facebook groups are a good place (especially if you have a relatively small business) to invite customers and potential customers to contact you with any questions or queries pre and post-purchase!
If you’re a service-based business, especially, membership-style groups are a great way to offer a premium access version of your services. It might give members exclusive information, contact with you or content. However you want to work it, it’s a great way to offer your customers more in an easy-to-reach format.
It’s also important to consider that, with groups, your reach is 100%, presuming your members don’t turn off their notifications. This is really significant when you consider the difficulty Facebook now give us in organically reaching a good amount of people.
Will you be utilising Facebook groups in your business?