Easy ways to encourage user-generated content

The rise of social media has seen the rise of the ‘organic’. Where before, businesses planned, dictated and created each and every ad or piece of branded content you saw, the thing I love about social media is its ability to give power back to the consumer. User-generated content (or UGC for short) is defined as […]

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Video: Can you afford not to use it?

The digital and social media sphere is becoming more and more crowded. While this means that it may be harder to stand out, it also means that more people (and potential audiences/customers) are in the sphere. Standing out might seem difficult in a crowded atmosphere, but it needn’t be more complicated that thinking and working […]

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‘Authenticity’ is changing your social media game

What I find most strange about social media, is the way that it is so intimate – yet at the same time – can be isolating and non-human. It’s definitely made our world far more accessible and brought all corners of the world closer together than imaginable without physically moving anywhere! However, as of late, […]

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Promoting Facebook posts the right way

There are a string of different reasons why we love Facebook for advertising. From its reach and diversity of audience to its specific targeting – it’s a great option for any business looking to promote products or services. Promoted posts are a form of paid-for advertising on Facebook. What’s great about them is that they’re […]

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Facebook stories to grow your social media brand community

In the last year, a distinct trend has emerged and grown: the ‘story’. Beginning its life in the form of Snapchat, stories are an opportunity to share a temporary string pictures and/or videos that will disappear after a day. While Snapchat is still a very popular platform, the predominant audience tend to be younger, with […]

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Three ways to keep your audience interested on social media

Keeping people’s attention today is harder than ever. With constant distractions, advertisements and other stimuli, it has never been more important to ensure your audience are interested, to stop them wandering off to someone else. While there are a host of ways you can keep your audience keen, some are easier than others. Here are […]

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Don’t get stuck in the social media routine – mix it up!

What do you enjoy for breakfast? If I wake up with a sugar craving, I love pancakes with syrup and berries. Most of the time, however, I go for a tried, tested (and loved), healthier alternative: porridge. What I love most about having porridge for breakfast is its ability to keep you full until lunch and […]

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Knowledge is power. Are you leveraging yours on social media?

When it comes to social media and your online and content marketing, knowledge really is power. Why? Because it can be the difference between a thriving online and social audience, and a dwindling one. The most important thing is that you are using it the right way for the right results. You’re bound to be pretty […]

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Easy peasy social media content ideas

When it comes to your social content, you should definitely have a goal, a strategy and a schedule! Keeping your social activity on track is integral to being able to record and monitor your successes and possible failures through your social platforms. However, while your main social campaigns are taking place, you might choose to […]

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