Four cool ways to use Facebook groups

Facebook has developed so much in the last 5-10 years, with changes left, right and centre. One of their biggest changes, I think, is to their messaging feature, which now has an app all of its own. Personalised messaging groups have meant quickly keeping in touch with a selected number of people, right from your […]

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How Twitter trends can propel your business on social media

Social media is – by definition – social. We post out content, talk to others and grow our audiences and community. It stands to reason, then, that this may appear like an easier thing to do if you are in a ‘fluffy’ industry. And by fluffy, I mean a cool, fun, active one. The truth […]

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Easy ways to encourage user-generated content

The rise of social media has seen the rise of the ‘organic’. Where before, businesses planned, dictated and created each and every ad or piece of branded content you saw, the thing I love about social media is its ability to give power back to the consumer. User-generated content (or UGC for short) is defined as […]

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Video: Can you afford not to use it?

The digital and social media sphere is becoming more and more crowded. While this means that it may be harder to stand out, it also means that more people (and potential audiences/customers) are in the sphere. Standing out might seem difficult in a crowded atmosphere, but it needn’t be more complicated that thinking and working […]

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Walkers: a reminder to be careful on social media

Oh, the beauty of the internet: so accessible, so fast and so permanent. While the instant nature of the internet is a wonderful thing, allowing you to quickly post out useful content, it can also be a dangerous thing, as recently discovered by none other than snack-creating giant Walkers. To celebrate the UEFA Champions League, Walkers […]

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#NuggsForCarter: one reason not to neglect social media engagement

It turns out the Twitter world might no be so bad, after all! With the birth and growth of social media, consumers have found ways to leverage more and more power over brands. While this can sometimes end in “revenge of the consumer”-style actions that aim to out brands as poor performing, there is also […]

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‘Authenticity’ is changing your social media game

What I find most strange about social media, is the way that it is so intimate – yet at the same time – can be isolating and non-human. It’s definitely made our world far more accessible and brought all corners of the world closer together than imaginable without physically moving anywhere! However, as of late, […]

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Promoting Facebook posts the right way

There are a string of different reasons why we love Facebook for advertising. From its reach and diversity of audience to its specific targeting – it’s a great option for any business looking to promote products or services. Promoted posts are a form of paid-for advertising on Facebook. What’s great about them is that they’re […]

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Facebook stories to grow your social media brand community

In the last year, a distinct trend has emerged and grown: the ‘story’. Beginning its life in the form of Snapchat, stories are an opportunity to share a temporary string pictures and/or videos that will disappear after a day. While Snapchat is still a very popular platform, the predominant audience tend to be younger, with […]

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