Zest Communications was born in December 2011. It was established by Libby Langley, who has a background in marketing and training.
Libby wanted to build a really useful business that genuinely helped companies make a difference to their social media marketing. In March 2013 the company moved to a new office at The Innovation Centre, Market Harborough, Leicestershire, to enable it to expand.
Supported by a team of content creators, tech geeks, graphics whizzes and super networkers, Libby works with businesses throughout the UK and abroad, delivering training and marketing strategy sessions and supporting smaller businesses through the Zest Social Media Club.
More about Libby
Libby loves delivering training courses and has written many social media workshops on all sorts of topics for all levels; from the very beginners to those who are more advanced. She is passionate about social media and the real difference it can make to a business’ marketing. She is a qualified adult tutor (PTLLS) and NLP Practitioner, and uses these skills to make sure her workshops are fun and interactive. She’s a big believer in learning by doing and will always investigate any social media changes to see how they really affect businesses before telling her customers about them. In 2011, Libby was awarded a distinction for her MBA: her dissertation discussed social media marketing strategy, so she has a significant amount of academic and practical knowledge to bring to the table.
To find out more about Libby, have a look at her LinkedIn profile.
Quick fire questions posed to Libby:
1. Who would you invite to a dinner party?
L: Yoda, David Beckham and Father Christmas. They all have very different skills and secret ways that I would to learn more about.
2. If you could bring back any historical figure who would it be and why?
L: If Greek mythology can be counted as history, then I would say Icarus. I think he was onto something with his attempts to fly.
3. If you were a cheese, what cheese would you be?
L: Mini Babybel. Small and bouncy.
4. If you were stranded on a desert island with only one packet of crisps, what would you want them to be?
L: Frazzles. There’s no contest.
5. What’s your favourite film?
L: Rocky III. I love all the Rocky films but that’s the most gripping. Clubber Lang is not to be messed with and, quite frankly, Rocky Balboa is lucky to be alive. The sheer determination of the man is incredibly inspiring.
6. What makes you giggle uncontrollably?
L: You never quite know when the giggles will take hold, but very dull seminars are always a good place to start. That and just the general joy of being me (!).
7. What would your superpower be?
L: I’d like to be able to fly. Either that or jump at faster-than-light speeds like they do in Battlestar Gallactica. That’d be great for getting away from sticky situations and boring seminars.
8. What’s your party trick?
L: After a few drinks I am always convinced I can limbo.
9. What’s your favourite thing to do on a day off?
L: Running your own business and days off don’t necessarily mix, but I really like to go to theme parks and have my adrenaline fix. One day I will go to Six Flags Magic Mountain near LA, but in the meantime I will make do with Alton Towers and Thorpe Park.
10. What’s on your desk other than your PC?
L: Lots of pens and nice stationery, a jug of water, a pink cat, a fluffy owl, a million Post It Notes and a bottle of vodka from a client.
11. What is your greatest achievement?
L: Starting Zest Communications and building the business to where it is now, is my greatest achievement to date. I am extremely proud of what I have achieved so far and am very excited at what the future holds.
12. What motivates you?
L: Having fun, challenging myself and seeing results. I have motivation in abundance and find having my own business is the perfect outlet for my ideas and creativity.
13. What’s your favourite social media platform?
L: I really like Pinterest as it’s so clean and easy to use, but I also like Twitter because of its versatility.
14. What do you like most about your job?
L: Being able to have an idea and then action it straight away. I will never cease to find this exciting. I previously worked in the public sector and a decision took months and months to be made, often meaning good ideas got lost or forgotten along the way. Being able to change with the times or when an opportunity presents itself is the most exciting thing ever!
15. If you weren’t doing what you’re doing what would you be doing instead?
L: I’d probably still be climbing the career ladder, maybe putting my MBA to good use with a corporate role in London. I’d be miserable.